Advantages of using taxis for PR stunts
Updated: Jul 25
Taxis have played an important role in films for decades, but their role is more diverse than many people realise. Read on to find out how to use taxis in films the right way. As one of the most popular and tried-and-tested methods of advertising, showcasing your products on a billboard is bound to grab the attention of potential customers. But to increase your billboard's impact, what could be better than sending it on a journey around the streets of London? Advertising your products on the side of an iconic London black cab via a custom wrap could be the PR stunt you're looking for. Advertising via London taxis has the following advantages:
A London black cab will spend 95% of its time driving around the centre of the city, and if you decide to advertise your products on the side of one, your advertisement will be seen by approximately 8.6M people every week! That's a lot of potential customers.
Targeting the right market
If your target market is London-based customers, advertising on a black cab London residents will spot on the streets is the perfect way to make sure that your advertising budget isn't going to waste. A London taxi car wrap will target the right customers at all times. A London cab driver can also be instructed to drive around the areas of London that your customers tend to be located so that you are getting the most targeted visibility from your advertising spend.
Some of the biggest and best brands have been advertised on the side of the iconic black taxi cab as it helps create a strong and credible brand that cares about its image. The London Cab Company's car wrap service alone has been key to the success of numerous advertising campaigns, including Dior's campaign to promote the opening of their flagship Mayfair store and Pepsico's 'best ever cheese and onion flavour' crisp campaign with the Spice Girls.
If you want to join these popular brands by advertising via our London black cabs, get in touch by filling out our online contact form today.