3 smart ways to use taxis in adverts

Whether you’re looking to film or snap an advert with an air of authenticity, add some authority and trust to your product or service, or simply set a London scene, featuring a black cab in your advert could be the perfect solution.

Here are three ways hiring a black cab to feature in your advert can boost impact:

1) Paint the London picture

As discussed, the black cab is synonymous with the city of London. Any film set in the city will feature a black taxi at some stage, and adverts are no different. Whether the cab is front and centre of your campaign, be that in a television or photographic advert, or a complimentary background feature, it instantly tells the audience the location with minimal effort.

2) Add authenticity

With the developments of black cabs over the years, a particular model can time-stamp an advert, giving it instant authenticity. So whether you are looking to go back in time to the 1950s or stay in the modern-day, hiring a black cab can help set the scene.

3) Subconscious authority and trust

London black cabs have always been associated with quality, trust and authority. By filming or photographing a black cab as part of your advertising campaign, it can instantly give the audience a subconscious impression that the product or service can be trusted. Along with the key messages your advert conveys visually or vocally, tapping into the audience’s subconscious through imagery will help contribute to the success of the campaign.

If you're looking to hire a London taxi to feature in your advert, don't hesitate to contact the London Cab Company to discuss how we can help.